A sculptural instore shoe callout, created for the release of Nike’s Air Rejuven8 shoe. The Rejuven8 was worn by Nike Olympic athletes and released to coincide with the Beijing Olympics. This bespoke Tier Zero store execution references and replicates a section of the Beijing ‘Birds Nest’ stadium architecture and the olympic colourways of the shoe. A special podium for Size? stores was also created.
Concept, art direction, 3D design.
