To relaunch Stride chewing gum, a new method of visual storytelling was introduced for the brand.
Abstract ‘totem’ like compositions were developed by collaborating with Dutch illustrators and typographers Letman and Yvos Sprey.
As an alternative to a brand book, a bespoke fold out print was created.
The campaign ran across OLM with a neverending scrolling ‘totem’ website also created.
Concept, art direction.